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SMS gateway for Sweden (SMS gateway Sverige): send SMS from your own Swedish number

Published and updated

Put a SIM from Sweden in an Android phone, install textbee, and every API call sends a real SMS from that +46 number. Recipients see a local number they can reply to. textbee is $9.99 a month for up to 5,000 messages, and the SIM keeps its own carrier plan.

How it works with a local SIM

  1. Put a Sweden SIM in an Android phone that stays on and on power, and install the textbee app on it.
  2. Register the device from the dashboard, which pairs the phone with your API key.
  3. Call POST /gateway/send-sms with the recipient in E.164 form. The phone sends it over the SIM and reports the result back.

What it costs at 1K, 5K and 25K messages

Monthly spend sending to Sweden, cloud providers and a local SIM against textbee plans
Provider1K messages5K messages25K messages
Twilio$65.75$64.60 messages, $1.15 number$324.15$323.00 messages, $1.15 number$1,616.15$1,615.00 messages, $1.15 number
Hallon 5 GB, calls and SMS included ("Samtal och sms ingår"), 19 kr a month for the first 4 months then 109 kr$11.03SEK 109 per month (19 kr for the first 4 months)$11.03SEK 109 per month (19 kr for the first 4 months)$11.03SEK 109 per month (19 kr for the first 4 months)
textbee$9.99Pro plan, up to 5,000 messages included$9.99Pro plan, up to 5,000 messages included$29.99Scale plan, up to 25,000 messages included

textbee plans include the messages shown. There is no per message fee, number rental or carrier surcharge.

Provider prices checked on September 23, 2026

The textbee plan is the platform fee and the SIM plan is what the carrier charges for the messages, so a local setup costs the plan price plus the SIM.

Quickstart

send.sh
curl -X POST https://api.textbee.dev/api/v1/gateway/send-sms \
  -H "x-api-key: YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"recipients": ["+46701234567"], "message": "Your textbee code is 482913. It expires in 10 minutes."}'

On a dual SIM phone, pass simSubscriptionId to pick the SIM the message goes out on, as the send reference describes.

Format and check Sweden numbers

The API takes E.164, which for Sweden looks like +46701234567, so strip any local trunk prefix before you send.

Result

Enter a phone number above.

Use E.164 format (e.g. +15551234567) for textbee.dev API recipients.

Count segments

A message over one segment is sent as more than one SMS, so it draws more than once on the SIM plan.

Result

  • Characters: 54
  • Encoding: GSM-7
  • Segments: 1 SMS
  • 1 segment = 1 SMS

GSM-7: 160 chars per segment (153 for multi-part). Unicode/emoji: 70 chars per segment (67 for multi-part). Carriers may charge per segment.

Honest limits

One phone sends roughly 10 to 15 messages a minute, so a large blast takes time to drain. Carriers can filter bulk patterns on consumer SIMs. Marketing messages still need consent from the recipient under the local rules.

Local rules to know

  • Section 19 of the Swedish Marketing Act lets a business use electronic mail, which covers SMS, for marketing to a natural person only when that person has consented in advance. riksdagen.se, checked on September 23, 2026
  • Section 20 of the same Act requires every electronic marketing message to carry a valid address the recipient can use to ask for the marketing to stop. riksdagen.se, checked on September 23, 2026

Frequently asked questions

Does textbee work in Sweden?

Yes. Any Android phone with a Swedish SIM that can send SMS runs the textbee app. You send from your own backend through the REST API, with no carrier account to set up first.

What number do recipients see?

The Swedish mobile number of the SIM, which they can reply to. Replies come back to your code through a webhook or GET /gateway/messages. A phone cannot present an alphanumeric sender name, so recipients see a real number.

What does it cost to send SMS in Sweden?

textbee charges one flat plan: Free for 300 messages a month, Pro $9.99 for up to 5,000, Scale $29.99 for up to 25,000. Hallon lists 5 GB with calls and SMS included at 19 kr a month for the first 4 months, then SEK 109 a month. Twilio charges $0.0646 a message to Sweden.

How many messages can one phone send?

About 10 to 15 a minute per device. Consumer SIMs can be filtered when the pattern looks like bulk, so pace a large list rather than sending it in one burst. Connect more phones to the account when you need more throughput.

Do I need consent before texting customers in Sweden?

Yes. Section 19 of the Swedish Marketing Act lets a business send marketing by electronic mail, which covers SMS, to a natural person only when that person has consented in advance. Section 20 requires every such message to carry a valid address the recipient can use to ask for the marketing to stop.

Sources

  1. SMS rules Sweden, riksdagen.se, checked on September 23, 2026
  2. Hallon 5 GB, calls and SMS included ("Samtal och sms ingår"), 19 kr a month for the first 4 months then 109 kr, checked on September 23, 2026
  3. Twilio SMS pricing, Sweden, checked on September 23, 2026

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